"Kek", from "kekeke"/"???", a Korean onomatopoeia of laughter employed in the same way to "LOL", may be the Korean equal on the English "haha". Because this is often Utilized in StarCraft matches, Blizzard, Starcraft’s builders, decided to reference it in Wow (2004): whenever a participant of your Horde faction varieties "lol" using the /say mess